Privacy Policy

Effective Date: 15 July 2026

Essential Luxury Drivers Ltd ("Essential Luxury", "we", "our", or "us") is committed to protecting your personal information and respecting your privacy. This Privacy Notice explains how we collect, use, store, share, and protect your personal data when you use our vehicle rental services, visit our website, or communicate with us.

We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Essential Luxury Drivers Ltd

Fulham Broadway Shopping Centre
Car Park Level B
London
United Kingdom

For any questions regarding this Privacy Notice or your personal data, please contact us using the contact details published on our website.

2. Information We Collect

Depending on the services you use, we may collect the following types of personal information.

Personal Information

Full name
Date of birth
Home and billing address
Telephone number
Email address

Driving Information

Driving licence details
DVLA licence check information
Driving history where required
Identification documents

Payment Information

Debit or credit card details, processed securely by our payment providers
Billing information
Refund information

Rental Information

Vehicle reservations
Rental agreements
Vehicle collection and return records
Mileage and fuel information
Accident and damage reports
Traffic offences and parking charges

Website Information

When you visit our website, we may collect:

IP address
Browser type
Device information
Cookies and analytics data
Website usage information

3. How We Use Your Information

We may use your personal information to:

Process vehicle rental bookings
Verify your identity and driving eligibility
Administer rental agreements
Process payments and refunds
Contact you regarding your booking
Manage deposits and insurance claims
Recover outstanding payments
Transfer liability for traffic offences where legally required
Improve our services
Prevent fraud and criminal activity
Comply with legal and regulatory obligations

4. Legal Basis for Processing

We process personal information under one or more of the following legal bases:

Performance of a contract
Compliance with legal obligations
Legitimate business interests
Consent, where required

5. Who We Share Your Information With

We only share your personal information where necessary and appropriate, including with:

Insurance providers and brokers
Payment service providers
Breakdown and roadside assistance providers
Vehicle manufacturers and authorised repairers
DVLA and law enforcement agencies
Local authorities responsible for parking and traffic enforcement
Debt recovery agencies where payment remains outstanding
Professional advisers, including accountants and solicitors
IT service providers who support our systems

We never sell your personal information to third parties.

6. Traffic Offences and Parking Charges

Where a parking charge, congestion charge, toll, speeding offence, or other motoring offence occurs during your rental period, we may provide your details to the relevant issuing authority in order to transfer liability where permitted by law.

Administrative charges may apply in accordance with your Rental Agreement.

7. Security of Your Information

We use appropriate technical and organisational measures to protect your information from unauthorised access, loss, misuse, or disclosure.

Access to personal information is restricted to authorised staff and trusted service providers who require it to perform their duties.

8. Data Retention

We retain personal information only for as long as necessary to:

Manage your rental
Meet legal obligations
Resolve disputes
Enforce our agreements
Comply with accounting and tax requirements

When information is no longer required, it is securely deleted or anonymised.

9. Your Rights

Under UK data protection law, you have the right to:

Access your personal information
Request correction of inaccurate information
Request deletion of your information, where applicable
Restrict processing
Object to certain processing activities
Request data portability
Withdraw consent where processing is based on consent
Lodge a complaint with the Information Commissioner's Office (ICO)

10. Cookies

Our website may use cookies to:

Remember your preferences
Improve website performance
Analyse website traffic
Enhance your browsing experience

You can manage your cookie preferences through your browser settings.

11. International Transfers

Where personal information is transferred outside the United Kingdom, we will ensure that appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

12. Changes to This Privacy Notice

We may update this Privacy Notice from time to time. The latest version will always be available on our website and will take effect immediately upon publication.

Contact Us

If you have any questions about this Privacy Notice or how we process your personal information, please contact: